Create an account to save this preset
Presets save you a ton of time: you reapply your whole UTM config in 1 click. It's free.
Your campaigns bring traffic only while you pay.
SEO, on the other hand, works continuously. Linkuma makes it accessible from 7€, with audit and support included.
The 5 UTM parameters, explained
UTMs are bits added to a URL so you can tell, in Google Analytics, where each visit comes from.
utm_source
recommended
Where the traffic comes from (the site/platform).
e.g. google, facebook, newsletter
utm_medium
recommended
The type of marketing channel.
e.g. cpc, email, social, affiliate
utm_campaign
recommended
The campaign name, to group links together.
e.g. promo-ete-2026, black-friday
utm_term
optional
The paid keyword (mostly for SEA).
e.g. chaussures-running, {keyword}
utm_content
optional
Tells apart two links pointing to the same page.
e.g. bouton-header, variante-a
Frequently asked questions
Do I need an account to generate a UTM link? ▾
No. The builder is 100% free and works without sign-up. The account is only for saving your history, creating presets and generating in bulk.
Why normalize UTM values? ▾
Because "Facebook", "facebook" and "Face Book" are counted as 3 different sources in Analytics. UTMzen cleans everything up (lowercase, dashes, accents) for reliable tracking. You can adjust the rules in advanced mode.
Do UTMs affect my SEO? ▾
No, not for the ranking of the destination page. Just avoid tagging internal links to your own site, it would skew your stats.
Does it work with Google Ads and Meta Ads? ▾
Yes. Advanced mode offers dynamic tokens (ValueTrack for Google; variables for Meta), preserved as-is without normalization.
Is my data stored? ▾
Nothing is stored until you click "Save" (account required). The QR and the preview are generated in your browser.