Guide

Learn UTM tracking

Clear, hands-on guides to build clean campaign links and finally read your stats without getting it wrong.

Fundamentals
6 min · read this first

UTM links: the complete guide to finally know what works

What a UTM link is, what it's for, and how to get started in 2 minutes. With concrete examples on your real channels.

Read the guide →
Paid ads
7 min

gclid, fbclid, UTM and auto-tagging: track your ads without messing up
Method
9 min

The UTM Naming Convention: Your Anti-Chaos System
By channel
7 min

UTM by channel: email, social media, Google Ads and Meta

Each channel has its own conventions. The right source and medium values for email, social, Google Ads and Meta.

Read the guide →
Deep dive
5 min

Why your \"direct traffic\" is lying to you (and how to fix it)

40% of your traffic showing as \"direct\"? These aren't people typing your address. What it really hides, and how to fix it.

Read the guide →