Mohamed El Gnani
CEO of Linkuma
SEO and acquisition expert. He has helped brands, agencies and freelancers structure their SEO for over 10 years.
Follow on LinkedInTheir publications (5)
Guide
7 min
gclid, fbclid, UTM and auto-tagging: track your ads without messing up
Auto-tagging or manual UTMs? gclid, fbclid, double tagging: how to track your ads cleanly, without breaking your conversions.
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Guide
9 min
The UTM Naming Convention: Your Anti-Chaos System
Five ways to spell the same source = five lines in your stats. The method to set a clear convention and stick to it.
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Guide
7 min
UTM by channel: email, social media, Google Ads and Meta
Each channel has its own conventions. The right source and medium values for email, social, Google Ads and Meta.
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Guide
5 min
Why your \"direct traffic\" is lying to you (and how to fix it)
40% of your traffic showing as \"direct\"? These aren't people typing your address. What it really hides, and how to fix it.
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Guide
6 min
UTM links: the complete guide to finally know what works
What a UTM link is, what it's for, and how to get started in 2 minutes. With concrete examples on your real channels.
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